About Us


Brothers first. Travel buddies second. Co-founders third. Gazillionaire's fourth?

We feel like most outdoor and travel brands take themselves a bit too seriously, as evident by the bland and boring color options for most products. Traveling and adventuring can produce some of the most thrilling experiences imaginable, so why don’t the products we use match that excitement!? It was this thought, while backpacking through Southeast Asia, that helped us dream up the idea for HalfDay. 

Inspired by our ferocious love of travel (and jumping in waterfalls no matter how cold), we’re out to create the highest quality, sustainable, and most Instagram-able outdoor adventure products that you’ve ever seen. We hope you love using our products as much as we do! :)

- Michael and Jake

Cool story, now take me back to the towels